How Instagram’s new rules may considerably impact influencers

Influencers will need to get a real job if “likes” are removed from Facebook and Instagram, with careers already destroyed less than a week after the ban had been enforced in Australia. Instagram in Australia removed the “like” count leading to outrage and praise for the decision. The new rules were supposed to get rid of the fear of unpopularity if somebody doesn’t receive many likes. Whereas you’re able to post an image and still be able to see how many likes you get for the image, no one would be able to see […]

TikTok plans to grow content creator base.

Adopts from YouTube playbook, bets on user-generated content to grab advertisers’ attention. TikTok, the short-video app owned by China’s ByteDance, is trying to grow and diversify its content creator base in India as a part of its monetization strategy. While TikTok’s primary identity continues to be of an application for creating, sharing and discovering short music videos — a kind of karaoke for the digital age — it’s currently making an attempt to evolve. And, TikTok is hoping […]

Social media marketing Instagram, YouTube, Facebook

A successful social media presence requires brands to effectively reach a target market, listen to an exponentially growing social community and influence fans’ and followers’ purchasing selections. Social media marketing Instagram, YouTube, Facebook refers to promoting techniques that use pre-existing social networks to extend brand awareness or to achieve other marketing objectives. Social marketing allows brands to use web-based technologies (known as Social Media) to translate media monologues into social media dialogues, transforming users from content consumers to content producers.

Supreme Court will hear plea against Madras HC order to ban TikTok

TikTok is a popular mobile application that allows users to make short lip-synced videos. The Supreme Court on Tuesday said it’ll hear on April 15 a plea against the Madras High Court’s order to the Centre to ban the download of the TikTok app over claims that it contains pornographic content, PTI reported. TikTok is […]